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The experts of the marketing companies have understood the need and the benefits of the social media for their products. Before this revolution it was impossible to know about the conversation between the consumers about their products because the management and the company officials are use to be far away from the consumers. The product being manufactured on one part of the world is used round the globe so it is difficult to know about the feelings and the experience of the consumers after using their products. But thanks to the modern technology and the the modern techniques. The consumer use the products. Their share their experiences with their friends by taking their snaps.

They share those picture with their friends. These pictures are circulated round the world on the social media sites. Here are two cases to deal with. IF the experience is positive then the popularity level of the product increases round the globe. And it becomes difficult for the company to meet even the demand of the product. In this way the business excels the other competitors. This provides an efficient and effective opportunity to flourish the business. On the other hand if the experience using the product was not good. The extreme revenge of the user or the consumer is that.

He takes the pictures and uploads over internet. And share those pictures with his friends. His friends share those ones with their friends and in this way those pics are circulated in whole the society. This decreases the popularity level of the respective product. In this way the demand of the product is decreased and this decreases the revenue of the company. Under such situations it becomes even difficult for the respective company to pay the wages and the company ultimately stops the business.

To meet such challenges the officials of that company take the services of the social media marketing officials. This has become the need of every company to hold a competent team of the social media officials with latest and modern equipments. So that they can meet the modern requirements of marketing. So under the negative extreme cases the social media experts take this case seriously. They increase the interaction with the consumers. They increase the number of the support members. These members are always in touch with the clients. They respond to their question.

They respond to their emails. And most importantly they respond to their comments below the brand post on the wall of the fan page of that company. They organize competition among the consumers and they winners are awarded exciting prizes. You have to beware of spammers who are selling services by the name of buy Facebook fans or any other catchy headlines. The increased number of fans and their positive feedback proves to be the backbone for the effective marketing over internet and ultimately plays a very important role in the success of that brand and that company. This provides the opportunity for that company to set up their business on the international scale. Such companies are called as multinational companies.